The sun is shining, Spring is just around the corner, and Summer promises to be as hot as ever! As you prepare to hit the beach, you may want to update your swimsuit looks for the season. For those of you who are not the biggest fans of shopping for swimsuits, the greatest antidote is online shopping. It’s private and comfortable. The Fashion In The City Team compiled a list of tips on how to shop for swimwear online!

1. Start Early!

Swimwear is seasonal. If you look for bathing suits at the height of the season, you will likely encounter high prices, as opposed to lower prices and some promotions. So buy your swimsuit early before Summer starts and enjoy it!

2. Look For Promotions.

Whether it is free shipping or a percentage discount, most online retail stores, have deals you can take advantage of. Keep an eye out for coupon codes and banner advertisement deals and promotions.  At Fashion In The City, start saving now by signing up for our newsletter and get 10% off your first purchase and also receive special offers whenever they pop up which is even better.

3. Feel Inspired by Your Lingerie.

Bikinis and swimsuits sometimes tend to leave some of us feeling exposed. If you want a hint as to which pieces will flatter you best, look in your lingerie drawer. What do you feel the most comfortable in? What lingerie pieces flatter you the most? Shop for bikinis and swimsuits that are similar in shape as your favorite lingerie pieces.

4. Review the Size Chart.

The most important rule of online shopping: review the website’s size chart. Sizes tend to vary, even if slightly, from brand to brand, so make sure you know the brand’s measurement and your own. You can always return and exchange products, but nailing down the size chart saves you the hassle.

5. Take Hints from Your Body Shape.

The focus when choosing a swimsuit should be to find something you feel beautiful and comfortable wearing. If you have trouble choosing styles and shapes, you can assess the features you like about yourself the most in the mirror and guide your purchase through analyzing your body shape.

If you have a full bustline, choose a top that will accentuate it,  along with thick straps for support; if you have a smaller bust, choose a top with embellishments like ruffles that add volume to the chest. Wear bright colors on any areas you wish to emphasize, and dark colors like black, navy and dark green on areas you want to minimize. Remember: every body shape is a beach body! Enjoy the summer and shop at www.fashioninthecity.com for gorgeous, trendy swimwear!